We go beyond to help brands grow with strategic AI powered performance, creative and omini channel optimisation.
A data-led growth partner for ambitious healthcare brands. Strategy, science and creative under one roof.
UK adults have used an AI chatbot for health advice instead of contacting a GP or NHS service
of patients research online before booking an appointment
higher conversion rate from AI-referred visitors compared with traditional organic search traffic
of marketing teams are actively increasing spend on AI visibility and answer engine optimisation
Patients no longer just Google. They ask ChatGPT, Claude, Gemini and Perplexity which clinic to trust – and if AI isn’t recommending yours, the enquiry never reaches you.
Ascend is our in-house MMM intelligence platform, designed to drive performance across every touchpoint. It powers our campaigns with clear insight into channel attribution, creative effectiveness, and incremental growth—ensuring every decision is backed by data and focused on ROI.
Client Testimonials
Serendipity carried out a full digital transformation and focused catered to both our short-term and long-term objectives. This enabled us to acquire new patients efficiently and gain valuable local specific insights and drive higher confirmed bookings.
We saw significant uplifts in keyword rankings and organic traffic. Their expertise across SEO, content and paid have helped us gain visibility, uplift in conversions and be the category leader across our key services and locations.
For over 10 years, Serendipity has been our trusted marketing and branding partner. Their strategic, data-driven approach gives us the insights we need to measure ROI, make informed decisions, and invest our marketing budget where it delivers the greatest commercial impact.
Working with Serendipity has genuinely transformed our business. From the very beginning, they took the time to truly understand not only our business and our goals, but also our clients and what matters most to them.
It is a absolute pleasure to work with Serendipity. The attention to detail and the responsiveness from the start has been a great. Thank you for all the hard work, long hours and creativity you have put into making Ayurveda institute a success. We appreciate all your efforts and we’ll be sure to recommend Serendipity to future colleagues and clients alike.
Serendipity challenges ideas with humility, acts on feedback quickly, and shows a clear understanding of our brand values. Their organised, reliable approach has consistently exceeded expectations and delivered real impact.
Services
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Driving measurable outcomes through precision marketing.
Driving measurable outcomes through precision marketing.
Explore All Services
Our campaigns have been recognised and featured for delivering measurable growth through the integration of search, data science, paid media, and creative.
77% of patients start their healthcare journey with a search engine. If your practice doesn’t show up for condition and treatment queries in your area, you’re invisible to the largest source of new patients.
Hiring medical writers costs $500–$2,000 per article, and most practices can’t justify the spend. The result: an empty blog and zero organic traffic while competitors publish weekly.
Physician referrals used to be the backbone of patient acquisition. But patients now self-refer through Google and AI assistants, making your referral network less reliable every year.
ChatGPT and Perplexity now answer health questions directly, often recommending specific providers. If your practice isn’t in their training data or cited sources, you’re being recommended against.
Your growth stack
Track every citation, mention and competitor recommendation across ChatGPT, Claude, Perplexity and Gemini - by condition, by treatment, by catchment area.
We ship condition-page rewrites, MedicalClinic schema and authority signals every week. Your practitioners stay focused on patient care, not marketing meetings.
SEO keeps ranking your clinic on Google; AEO gets you named by AI answer engines. One operating model turning both surfaces into first-consultation bookings.
We report on first consultations booked from AI and organic search, tied back to condition and location, so you see enquiry quality and revenue impact - not just impressions.
See where you stand – no pressure, just data.
Free audit. Strategist-reviewed. Delivered to your inbox. No credit card. No patient data touched.
